THINGS TO KNOW, ONLINE MARKETING TIPS
FOR ONLINE BUSINESS
FOR ONLINE BUSINESS
Flash Menus
Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.
Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.
Designed for Humans
Search engines are designed to find what humans want. That means the best way to make your site findable is to design it for humans. My job as a designer is to solve a problem, not make art, prove a point, serve my ego or break a boundary. In this case, my problem is to provide my client with a site that is easy to use and full of what they’re looking for. If you can do that, the search engines will find you
Search engines are designed to find what humans want. That means the best way to make your site findable is to design it for humans. My job as a designer is to solve a problem, not make art, prove a point, serve my ego or break a boundary. In this case, my problem is to provide my client with a site that is easy to use and full of what they’re looking for. If you can do that, the search engines will find you
Do Not Cheat. Period.
If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No . Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.
If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No . Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.
Image and Flash Content
google search is like a text-based browser, it can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.
google search is like a text-based browser, it can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.
Overuse of Ajax
A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big mistake? Because Ajax content is loaded dynamically, so it is not indexable by search engines.
Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.
A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big mistake? Because Ajax content is loaded dynamically, so it is not indexable by search engines.
Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.
Domain Age Before Beauty
You might be surprised to learn that domain age is also a factor in the search engine algorithm. Older domains have a history, and their content is looked at as more credible than the website that got started last week. Older domains sometimes get the edge in search results.
You might be surprised to learn that domain age is also a factor in the search engine algorithm. Older domains have a history, and their content is looked at as more credible than the website that got started last week. Older domains sometimes get the edge in search results.
Be Patient
We may have done every single thing right. But your site is still not showing up in the search engines for your target keywords. Why? Because everything takes time. It takes time for the search engines to index and rank your site (especially for new domains). So, be patient.
Another reason — it could be the keywords that you’re trying to target are very competitive. Try altering the keywords on the page and you may have different results. Remember, you are competing with millions of web pages on the internet.
We may have done every single thing right. But your site is still not showing up in the search engines for your target keywords. Why? Because everything takes time. It takes time for the search engines to index and rank your site (especially for new domains). So, be patient.
Another reason — it could be the keywords that you’re trying to target are very competitive. Try altering the keywords on the page and you may have different results. Remember, you are competing with millions of web pages on the internet.
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