It's undeniable that users are becoming increasingly more sophisticated in the way they make purchases. They want to find information immediately, and they want to find it on the first page. Business owners should keep this in mind, because it can make or break their business. Google, in particular, is the most important search engine marketers should focus on. Google is the largest search engine accounting for more than 60% al all searched made in the United States . Without optimizing a site for Google, a website might never reach its potential.